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The Global Business Environment: Meeting the Challenges, by Janet Morrison
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This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate.
- Sales Rank: #1180539 in Books
- Published on: 2011-04-15
- Released on: 2011-04-15
- Original language: English
- Number of items: 1
- Dimensions: 9.32" h x 1.13" w x 7.45" l, 2.20 pounds
- Binding: Paperback
- 520 pages
Review
"In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganized and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business." - Jennifer Lane Lee, University of Liverpool, UK
"An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business." - David Sunderland, University of Greenwich, UK
About the Author
JANET MORRISON, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK.
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