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International Public Relations: Negotiating Culture, Identity, and Power, by Patricia A. Curtin, T. Kenn Gaither
Download International Public Relations: Negotiating Culture, Identity, and Power, by Patricia A. Curtin, T. Kenn Gaither
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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
- Sales Rank: #881542 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2007-01-18
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .73" w x 6.00" l, .94 pounds
- Binding: Paperback
- 320 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
best book on international public relations
By Svetlana
This was my go-to book for my International Public Relations class. Applying the Circuit of Culture model to global public relations instead of a traditional linear RACE approach will certainly make more culturally sensitive and ethical public relations specialists. The second edition is long overdue!
0 of 0 people found the following review helpful.
Well researched and engaging
By Binh Siu
I thought "eh" to this book when told it was needed for class, but I found myself surprisingly hooked into international PR campaigns. This book was easy to read and broken into the Five Circuits of Culture so one can better understand the different circuits. Real-life campaigns and examples provide for a good read.
0 of 0 people found the following review helpful.
Great Text.
By Primus
Albeit being a tad text heavy, and "difficult" to read. I did enjoy this book. It was extremely helpful in a graduate level PR class I took. The concept, and methodologies discussed are easily applicable in the different situational context a PR professional might find him or herself in.
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